The landing page on the left, which is ranking for phrases like “design certificates” and “create certificates,” gets 16,000 visits a month. Both types of searchers are trying to find a solution like Canva, but the way they view their problem is different. On the left, we have a page for people who want to design a certificate, and on the right we have a landing page for people looking for certificate templates. JOIN THE LAB Using Search Intent To Inspire Landing PagesĬanva has two key landing pages for most of their use cases:Ī page for discovery and a page for creation.Ĭheck out the examples below. This is the story of how Canva was able to create a backlink empire.
So if you want to scale up your content, get more traffic and create a content marketing engine that runs as smooth as butter, you’re going to love today’s essay.
We’ll be diving deep into the marketing tactics that have helped them acquire 4+ million backlinks and over 270 million visitors a year. It’s taken years of smart decisions, brilliant execution and prolific vision to build their brand. Like a great Empire – Canva hasn’t achieved this success overnight. This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries-including 85% of all Fortune 500 brands. “Empires were not built in a day, nor homes in an hour.” -E.
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